Superior Stitchability. Quilters and Sewists alike choose Superior because they care about creating exceptional, unique, beautiful quilts and sewn projects. Whether a quilt is made for a competition, a gift for a grandchild, or charity, our threads, needles and notions will help you craft a personal work of art. As firm believers in education, we emphasize the importance of understanding what makes a high-quality product and how you can achieve stitching success.